5 Reasons Your Business Needs Social Media Marketing

Companies invest in marketing all the time but how useful has it really been?

Every brand that’s selling services or products will benefit when they use social media. Not only is it the most budget-friendly advertising tool but it’s a way to communicate between your brand and your consumers.

If you’re struggling with what to do, we’ll share some amazing benefits of social media marketing (SMM) with you.

• Increasing Brand Awareness

To help gain brand recognition has been one of the first and most important goals of marketing. Why? Consumers will more often than not buy into a brand they know. Since so many people use it, social media is a natural choice to increase awareness of your company.

Integrating these channels into your marketing strategy will increase your brand’s visibility, which gains you trust. Good creative and digital marketing agencies, like changeagency, are able easily spread the word about your products/services as well as your mission.

• Generating Leads

Social media isn’t really the first thing that comes to mind when you think of generating leads. But we’re telling you, it can be a truly valuable tool.

Facebook lead ads, for example, are promoted forms which allow marketers to capture details from customers. They also offer ways to connect such as contest registration and newsletter subscriptions. When your customer clicks on a lead ad, they are presented with a form that has info from their Facebook profile.

Instagram is also effective in generating leads. Similarly to Facebook, it’s designed to help companies collect customer info, such as email, phone number and even job titles. It helps you learn more about your audience.

The right agency will employ strategies so your brand can really achieve the best outcome, so it’s good to find one that knows its stuff. If you’d like to know how we can help, we’re always open to chatting with you!

• Reach the Right Audience for Your Brand (a.k.a. Targeted Advertising)

Is there more customer growth in marketing with social media rather than using traditional means?

Not sure? Let’s break that down and ask a simpler question: is your customer more likely to pay attention to social media and your ads there, or a randomly placed poster on the tele or train?

Targeted advertising means you pay for the exact audience you want to reach. And it has lots of potential and gives you information like demographic, language, location groups they belong to and even how customers (potential or otherwise) behave online.

Users are active on Facebook or Instagram because they’re a fun way to network and stay connected to their favourite brands.

• Growing an Audience with a Small Budget

The most important point, and actually the most basic isn’t about how much budget your business has, but how you plan to spend it.

It may not surprise you to realise that social media ads are a powerful way to make the most out of your budget. And being cost effective is really important because you realise there’s a worthwhile return on investment for your brand!

• Building Customer Loyalty

Customers will interact with brands they like. That’s the key. A main goal of any business is to develop a loyal customer base, which can be done through SMM by actively engaging them. So obviously if they follow your account, like and comment on what you create, they are likely to choose you over your competitors.

At changeagency, we know how to achieve the best results to promote your brand and you can know more by dropping us a line.